Breaking the Habits Holding Back Your Trucking Business

Facing the Truth: The Hidden Challenges in Trucking

Today, I want to address an issue that frequently arises in our interactions with dispatch customers. It’s a topic I’ve been reluctant to bring up, but the time has come to be open and transparent with you—whether you’re running a trucking business as a small carrier or an owner-operator.

The Cycle of Repeated Mistakes

Here’s the reality: Many individuals who come to us for help bring with them the very problems that led them to need our services in the first place. What do I mean by this? It’s simple. Certain actions and habits lead to specific outcomes. When these outcomes aren’t favorable, people often seek our guidance to resolve the issues they’re facing.

However, the challenge we frequently encounter is that these individuals carry with them the same behaviors and mindsets that put them in their current situation. Even worse, they’re often resistant to change. Despite being unhappy with their current circumstances—whether it’s unprofitability or general dissatisfaction—they continue to insist on the very methods that got them there.

The Importance of Embracing Change

I’ve been in this industry for over a decade, leading multiple companies to success. We’ve helped carriers expand their fleets and increase profitability. We’ve helped owner-operators get back on track and start earning again. We’ve worked with company drivers, leased-on owner-operators, and independent truckers of all kinds. The common thread among those who succeed is their willingness to learn, their coachability, and their humility in trying new approaches.

If you’re in the trucking industry—whether as a company driver, motor carrier, independent leased-on owner-operator, or even if you’re just interested in the industry—I invite you to explore our extensive library of free trucking videos. These resources have been created over many years with one goal in mind: to be helpful and useful for truckers like you.

Take Action for Your Future

If you’re not making the kind of money you deserve but have your own MC Authority or equipment, such as a truck and trailer, and most importantly, if you’re willing to work hard and embrace change, then we’re here to help. Get in touch with us by clicking any of the “Learn More” links on this page, calling, or texting us at (801) 448-6363. You can also fill out the opt-in forms below, and we’ll get back to you right away.